2023 Gartner® Market Guide for Identity Verification
In the competitive landscape of identity verification vendors and with fraud and compliance growing in complexity, discover the importance of finding the features and partner to meet your business’s unique needs.
Download the Gartner Market Guide for Identity Verification to learn:
- A deep dive into the Market Direction and a list of the market’s Representative Vendors (including Onfido)
- The concerns and risks of deepfakes and what to ask a provider
- Recommendations for future-proofing your business with identity verification
Key takeaways
- Differentiate between vendors by focusing on features outside of the core identity verification process, such as low-code implementation, enhanced fraud detection, and connectivity to data affirmation sources such as identity graphs and government issuing authorities.
- Seek assurance from vendors on resistance to deepfake attacks by requesting insights on their current experience and awareness of the challenge, detection capabilities already in place, and evidence of investment in a forward-looking roadmap to stay abreast of the challenges that deepfakes pose. Be suspicious of any vendor not proactively providing you with information about the threat that deepfakes pose and how the vendor addresses it.
- Buyers’ needs are evolving beyond traditional know your customer (KYC) use cases. Identity verification is now being deployed more broadly in marketplace, workforce and security-focused use cases, which is increasing demand for identity verification solutions.
Identity verification helps deliver security, compliance and trust across use cases. Security and risk management leaders must differentiate between vendors based on features that augment core identity verification, novel implementation approaches and the ability to handle AI-enabled attack vectors.
Gartner Market Guide for Identity Verification
Gartner, Market Guide for Identity Verification, Akif Khan, Robertson Pimentel, Sean ONeill, Swati Rakheja, 7 September 2023. GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
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