Ever wonder what your users are thinking as they open an account with your business? What are their preferences? And what are their concerns?
With 8 out of 10 users online daily, and the same amount preferring to do business online, today’s businesses have adopted many processes that allow for digital access. But the safe and secure storage of user data, fraud, and account creation 'cart' abandonment all remain roadblocks in the account creation process.
The Union Bank of the Philippines has seen great success while implementing new onboarding strategies, significantly growing their business in recent years. Hear from AJ Atienza, Senior Vice President of Digital CX at the Union Bank and Sofya Bourne, Leader of Customer Insights at Onfido, an Entrust company as they discuss:
- The latest user expectations, trends, and insights (based on recent research and experience)
- Strategies to calm user concerns during onboarding
- How to regulate fragmentation in IDV and KYC, even across borders